2 mins read
The recently rebranded customer engagement platform is also switching up its communication partner as it looks to consolidate and expand across Europe
International communications enabler BICS has announced a partnership with Kaisa (formerly known as Freespee), making BICS one of the primary providers of voice calls (over the Internet) for the SaaS platform.
Kaisa is a customer engagement platform that helps brands including Toyota, Suzuki and eBay personalize their buying journeys, particularly for longer, high-consideration sales cycles. The platform is built to facilitate larger transactions, such as buying a car, which can take several months. It automates and maintains communication between the buyer and seller, ensuring support for customers throughout the entire process.
Making and receiving phone calls as part of this journey is critical. Car dealers might need to call to arrange a test drive, or customers might want to call with queries. Kaisa enables this as part of the platform, and these voice calls (delivered over the Internet via a process called SIP Trunking) and phone numbers are provided and managed by BICS.
Because of the high volume of calls and numbers it needs to enable via the platform, Kaisa previously worked with multiple providers in several countries. Thanks to BICS’ global coverage, however, it is now positioned to consolidate several of their markets, simplifying the process, providing reliable quality of service, and reducing inefficiency from things like unused phone numbers.
Crucially, BICS automates the setup of these voice channels. Through the MyBICS MyNumbers portal and APIs, Kaisa can easily order new numbers for end customers and return any that are no longer being used, preventing any wasted resources. This, alongside BICS’s global footprint, will make it far easier for Kaisa to expand services across new European countries. Using a single large-scale platform like BICS also means Kaisa ensures all of these new communications are regulatory compliant even as it expands into brand new countries.
“Platforms like Kaisa are designed to make communications feel effortless, but sometimes the tech under the bonnet can be a lot to manage,” says Mikael Schachne Chief Revenue Officer, Enterprise from BICS “With global coverage and our automated platform to set up SIP Trunking calls, BICS will make the process as seamless for Kaisa as it does for its end users. This way, they’ll be free to focus on what they do best – building better customer journeys and supporting businesses as they grow and expand.”
“This is an exciting time for Kaisa, which has recently rebranded and is growing its team and customer base,” says Daniel Petrell CEO at Kaisa “This partnership with BICS is another step on this journey, as it will allow us to more easily scale communications and touchpoints to our expanding customers across Europe and the world.”