Enabling regional expansion in livestock security for FarmRanger
Etse Electronics specializes in providing electronic product solutions, including R&D, manufacturing, product sales and client support.
Their flagship product, FarmRanger, has established itself as the leading livestock security solution in South Africa and offers a security collar primarily used for cattle and sheep.
The technology helps farmers track and protect their livestock by monitoring the animals’ behavior and alerting farmers to any abnormal activities, thereby preventing loss due to theft and predation.
Customer
Etse Electronics
Livestock security
South Africa
BICS Solution
Outbound SMS and voice (Text-to-Speech)
Global coverage
Technical support
Results
Streamlined operations
Broadened service offering
Agility in customer onboarding
Challenges
Etse Electronics encountered several challenges as they focused on expanding their operations across South Africa, with international expansion planned for the future. To support this growth, they needed to optimize local operations and enhance their market presence within South Africa. This required a robust communication system capable of delivering real-time alerts for their livestock monitoring solution, FarmRanger, particularly in regions with limited network coverage. Additionally, they sought technical support to enable agile onboarding of customers through proof of concepts (POCs) and ensure scalability for future international expansion.
Solution
BICS provided a comprehensive communication solution that integrated SMS and voice services, ensuring that Etse Electronics could deliver timely alerts to farmers, regardless of connectivity issues. The solution included multi-channel notifications through in-app alerts and SMS, and the ability to convert text-to-speech for outbound voice calls in areas without network coverage. BICS also offered strong support and technical enablement, facilitating smooth implementation and rapid deployment of new trials and proof of concepts in various markets.
FarmRanger is a livestock security collar that gives users alerts on their mobile phones – the product is highly reliant on solid communication to users’ mobile phones. BICS’ outbound voice and A2P SMS products enabled FarmRanger to not only streamline operations for its local South African userbase, but also to run fully functional pilots and gain traction in various potential new markets outside of South Africa.
FarmRanger
Marius van der Merwe, Head of Technical
Results
Scalable operations
With the support of BICS, Etse Electronics successfully expanded their operations across South Africa, maximizing the reliability and responsiveness of their FarmRanger product.
Consolidated services
The partnership allowed Etse Electronics to consolidate their SMS services, achieving superior pricing and reliability, which expanded their service reach and improved customer satisfaction.
BICS facilitated the smooth implementation of proof of concepts and trials in new markets. The innovative use of voice technology and Text-to-Speech capabilities significantly improved their service by ensuring alerts are delivered regardless of connectivity challenges.
Agile implementation
BICS enabled the rapid deployment of technical trials and proof of concepts, allowing Etse Electronics to implement solutions quickly and efficiently.
Future growth
This collaboration enhanced Etse Electronics’ product offering, positioning the company for future growth in new markets.
About FarmRanger
FarmRanger’s Livestock Security Collars enables you to act fast during a theft incident or predator attack, with Live GPS Tracking on our app during an alarm.
