Programmable communications for user authentication
Our client is a leading social media platform with millions of users all over the world. They needed a communications solution that supported their growth pace and requirements. With the social media industry estimated to be worth just under $1 trillion by 2026 and over half of the world’s population (57.62) using it today, mitigation risks related to data privacy and identity access and management is critical.
In a nutshell
Customer
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Social media platform
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Social media and entertainment industry
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Global
BICS solution
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Reliable message delivery around the world
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Real time monitoring
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Simplified scalability
Results
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Fast implementation
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Higher conversion rate
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Consistently great Quality of Service
Challenge
The company faced several key challenges: They needed a straightforward communications solution to help them identify and authenticate users around the globe as their customer base grows. OTPs needed to be safely, reliably, and quickly shared globally for identity proofing and authentication. If OTPs were not delivered, users might be prevented from creating an account or logging in, which could have a major impact on the usage of the application. Additionally, on such a large scale, our client struggled to monitor OTP delivery and its impact on conversion rates.
Solution
By leveraging BICS’ extensive global network and strong relationships with local carriers, our client could ensure reliable message delivery around the world. With BICS’ global network and long-lasting relationships with local carriers, our client can reliably deliver OTPs anywhere in the world via direct routes that maximize conversion. We enabled real-time monitoring and conversion rate tracking of OTPs, including actionable insights to optimize ROI. Thanks to our extensive relationship with carriers, our client can easily expand to new markets with the best wholesale price for their direct routes.
