Digital technology has acted as the catalyst for globalisation, allowing enterprises to reach more customers in more locations worldwide. Mobile technology and infrastructure now support reliable, consistent communication, allowing businesses to maintain a local presence whilst serving a multinational customer base.
In recent years we’ve seen a spike in demand for higher bandwidth and more capacity across the continent, fueled by increased uptake of smartphone technology. The falling cost of handsets and data plans has driven the rate of smartphone penetration to about 50%, according to GSMA Mobile Economy 2017, with the majority of the population using 2G, and the rest using 3G services.
After years of being hit with hefty post-holiday phone bills, travelers in the EU can now ‘roam like at home’, thanks to the European Commission’s ruling, which came into force last Thursday. Those looking forward to upcoming summer holidays in Europe will be able to make calls, send texts and browse the internet, all at their local rate.