Connected Consumer Goods

Connected Consumer Products

Rather than just connecting for connectivity’s sake, many businesses see connected devices as a strategic opportunity for better innovation and customer engagement. IDC expects that IoT will become mainstream in consumer products by 2018.

IoT implementation in connected consumer products can take many forms: the imagination is the only limit when it comes to potential applications and benefits. Thanks to M2M communication, consumer engagement can become highly personalized and contextualized, leading to improved customer loyalty, preventive and predictive maintenance, lifelong revenue streams and more.

CHALLENGE

A wellness tracker manufacturer embeds connectivity (SIM cards) in its wristbands to launch a range of new services:
For the end-user: Data-based services such as training attendance, activity and wellness tracking with location-based reminders and incentives, offered as a monthly ‘remote trainer’ package
For the healthcare provider: Mobile and remote health and lifestyle monitoring with escalating alerts and real-time alerts / reminders
For the insurance provider: Mobile and remote health
and lifestyle monitoring through business intelligence and analytics.

The manufacturer has little or no experience in telecoms, and no telecom assets. Given the per-unit price and expected revenues from connected services, the manufacturer wants a completely outsourced, turnkey solution.

Challenge

BICS' SOLUTION

Given its aspirations to run its own telecoms network, the BICS SIM for Things solution is ideal for automotive manufacturers. The platform includes:
• A purpose-built M2M / IoT SIM management platform,
• An MVNE platform, and
• Worldwide connectivity.

The manufacturer has the option to determine, for each component of its IoT platform, whether to use BICS’ services or develop its own.

M2M

RESULTS

Manufacturers of connected devices such as wristbands can use SIM for Things to easily embed connectivity in their devices and launch a range of services for players in the value chain, generating increased revenue streams and becoming indispensable to consumer.

The BICS SIM for Things solution offers simple, reliable, high quality international connectivity for applications running on connected automobiles. Global Connectivity can be automatically set up for each and every car from the word ‘go’, with attractive rates that leverage BICS’ extensive network footprint and relationships with operators worldwide.

IoT

Cross border parcel tracking service – ParceLive

“Our ambition for ParceLive has always been to provide the most detailed, current and useful information across the globe. With the help of BICS, that ambition becomes a reality as it ensures that the ParceLive trackers are well connected wherever they go, whatever happens to them.”

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Discover our solutions for enabling the Internet of Things >

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