The current Travel eSIM landscape

Adoption rates show promising growth

As travel experiences evolve, so do the expectations of today’s travelers

Customers are starting to embrace the benefits that come with an eSIM compared to traditional roaming provided by their home operator or physical SIMs purchased at their destination. These benefits include greater flexibility, ease of use and the ability to sidestep excessive charges.

While the uptake in customer adoption was initially slow, the results of our survey show that travel eSIM is making a significant impact on the revenue of online travel companies. Over a quarter of respondents (29%) attribute more than 20% of their business to Travel eSIM.
This substantial market penetration demonstrates that Travel eSIMs have moved beyond early adoption into mainstream acceptance.

The data suggests that travel companies who haven’t yet integrated eSIM solutions risk falling behind their competitors.

Revenue models evolve to meet customer needs

Online travel companies are implementing various approaches to monetize Travel eSIM solutions. The popularity of the bundled offer model, adopted by 67% of respondents, reflects the industry’s strategic approach to integrating eSIMs into comprehensive travel packages, enhancing overall service value while simplifying the customer experience.

Market growth and strategic priorities

The outlook for Travel eSIM is overwhelmingly bright for our respondents, with the majority predicting significant or moderate growth in demand. This anticipated rise highlights the importance for travel companies to find reliable eSIM solutions and determine the best way to communicate their benefits to customers.

By doing so, they can capture a growing market and position themselves as leaders in the next generation of travel connectivity.

Passport to connectivity

Chaper 1 | How Travel eSIM are changing the game for global travel brands

Passport to connectivity | What travelers expect from eSIM solutions

Chapter 3 | Understanding and exceeding customer expectations

Passport to connectivity | Key challenges facing online travel companies

Chapter 4 | Customer onboarding and education are leading cause of friction

Passport to connectivity | Future outlook

Chapter 5 | A strong appetite for new partnerships