When roaming charges for mobile users in the EU are abolished on 1 July 2016, it will mark a new era in mobile communications. For the first time, mobile users will be able to access services more cheaply while abroad. It will also open up the market to specialist roaming providers and lead to increased competition for established operators. There are then two options for operators; accept the erosion of roaming revenues or introduce innovative services and compete for an increased market share.
BICS recognises the new challenges operators are facing following the introduction of EU regulations, and can provide the technologies that they need to ensure that they remain competitive and maximise roaming revenue.
The EU regulation may appear to make the roaming service less lucrative for mobile network operators; however there are still plenty of opportunities for service providers and MNOs to monetise the service by providing tiered packages and value added services for incoming and outgoing roamers.
Raphael Glatt, Head of Signalling at BICS, believes by gaining complete visibility of incoming and outgoing roamers, carriers can make intelligent business decisions based on subscriber behaviour, usage trends and network performance. This will allow them to offer tailored services to premium customers or those from specific partner networks.
Using modern roaming analytics tools, carriers can track their subscribers across multiple networks and technologies, identify the amount of roaming traffic on the network, analyse which services subscribers are using and effectively target them with marketing and promotional campaigns.
By using analytics tools to develop and offer value added services to roaming customers, operators can have a clear view of their network infrastructure performance, including any SS7/LTE/GRX/IPX interconnection problems, and live quality of service (QoS) information for each user. This enables them to make informed decisions and ensure the most appropriate levels of service are delivered to subscribers.
To be able to compete on tariffs, performance and QoS, operators need a comprehensive monitoring and reporting tool that can track inbound and outbound roaming traffic on different technologies and network levels. An effective subscriber management and reporting tool can provide detailed, real-time analytics that will enable operators to optimise the roaming experience for subscribers and boost revenues from roaming over 2G/3G/4G.