The thriving European telecoms market has been a hotbed of innovation and regulation-driven change in recent years, but how have these played out?
1) The EU parliament’s decisions on the reduction of roaming charges has done little to hamper the growth of the telecoms market, despite the increasing pressure on operators. There has been an exciting evolution in services on offer with unlimited retail packages resulting in an increase of roaming volumes in some European countries, and an evolution in the attitudes of end users who are now less likely to silently roam. By tapping into the power of big data, mobile operators can manage and control their outbound roamers’ data usage, starting with simple tariff notifications and regulatory notifications, controlling spending limits and offering subscribers ways to purchase and consume roaming plans. Through BICS’ Data Roaming Control solution, operators can offer users a safe and controlled way to consume data while roaming, resulting in increased trust by users and the creation of a new revenue stream.
2) The wholesale market’s complexity has grown in response to more regulations and a highly multifaceted and competitive market. While following the more and more complex regulations, there was an opportunity for mobile operators to increase their voice termination charges for the non EU originating traffic. Therefore, BICS is the first wholesale carrier in the telecoms market to support end-to-end origin-based buying, routing and selling, and thanks to this we have seen an increase in the demand for our services as we are able to manage the complexity experienced by non-European operators to terminate voice traffic to some European markets.
3) Telecoms fraud continues to be a focus for mobile operators and regulators alike, as it is a €46 billion-a-year problem that mobile operators can’t afford to ignore. They need to safeguard their revenue streams, and our fraud-prevention solutions are powered by a global anti-fraud crowdsourcing platform that allows them to see the complete picture, detect fraud based on global traffic patterns, and prevent fraudulent activity. With our fraud prevention solutions operators can detect threats in real time and neutralize them before they reach their network and their business.
4) Mobile data has registered constant spikes in usage and will continue to grow significantly, with the fast adoption of LTE worldwide and the impact of eliminating roaming charges in Europe that will continue to drive the growth in mobile data subscriptions and international mobile data traffic. A2P SMS has also seen a rapid year-on-year growth, with mobile operators becoming more and more inclined to embrace A2P messaging with a view to entering exciting new enterprise markets.
5) MVNOs continue to grow in their numbers across Europe – at BICS we have supported over 120 in this region alone and expanding worldwide. But MVNOs are not the only new entrants. Virtual mobile numbers provide OTT providers an opportunity to extend their reach into mainstream telecoms services in Europe – an approach that also provides a revenue opportunity for operators.
As Europe’s largest wholesale solutions provider, BICS is the one of the few to address the complexity of the modern telecoms field by offering the full suite of services. By relieving its customers of the responsibility to interoperate all aspects of their business, BICS is able to manage all activities and provide operators with the business intelligence to allow them to adopt innovative market trends and monetise their services.
An article by Sophie Greffier, Regional VP Europe at BICS