Download BICS' Whitepaper on Messaging
The messaging landscape has changed dramatically since the advent of the SMS in the early 1990s.
With the addition of rich user experiences such as video features, better branding and interactivity, over-the-top (OTT) messaging applications now surpass traditional person-to-person (P2P) SMS in volume.
On the other hand, application-to-person (A2P) messaging has been growing steadily with more and more enterprises incorporating SMS into their omnichannel strategies. The rise of A2P SMS offers a significant opportunity for mobile operators, with potential that is yet to be realised today.
This white paper explains how operators can improve their revenues from enterprise messaging by applying better monetisation strategies.
Fill-in the form below to access the whitepaper