Download BICS' Whitepaper on Messaging
Application-to-person (A2P) messaging is an area where operators continue to see steady growth.
An increasing number of enterprises are recognising the importance of SMS in their omnichannel strategies on account of its ubiquity and reach, and this rise in A2P messaging offers revenue potential for mobile operators that is yet to be realised today.
To unlock it, operators need to apply better monetisation strategies that address changing end user habits and new enterprise needs. This white paper explains how.
Fill-in the form below to access the whitepaper