Digital technology has acted as the catalyst for globalisation, allowing enterprises to reach more customers in more locations worldwide. Mobile technology and infrastructure now support reliable, consistent communication, allowing businesses to maintain a local presence whilst serving a multinational customer base.
In recent years we’ve seen a spike in demand for higher bandwidth and more capacity across the continent, fueled by increased uptake of smartphone technology. The falling cost of handsets and data plans has driven the rate of smartphone penetration to about 50%, according to GSMA Mobile Economy 2017, with the majority of the population using 2G, and the rest using 3G services.
- By: BICS
- In: BICS Corporate, Business Intelligence and Analytics, Cloud Communications, Data and Connectivity, Fraud
How do you prefer to stay in touch with friends and family? Are you more likely to connect by sending a quick message on the Facebook Messenger app, or by making a phone call? Would you organise a get-together with friends by mass-sending a text message, or by creating a group on WhatsApp? Communication has…