Bring your own carrier: Why choice matters for cloud communications

by BICS | January 7, 2021

Bring your own carrier: Why choice matters for cloud communications
clock 2 mins read

More and more, enterprises are choosing the cloud to meet their communications needs. In fact, The market for cloud services has more than doubled since 2014 and is expected to be worth $927.51 billion by 2027.

Cloud communications offer flexibility for enterprises to customize their solution in any desired manner. But is that the reality? Most enterprises migrating their telephony to the cloud today find that off-the-shelf solutions do not provide flexible connectivity. Businesses that are already in the cloud and looking to optimize will find the same issue – a lack of choice.

All businesses have different connectivity requirements, and they need cloud solutions to reflect this. A new trend is emerging in response, known as Bring Your Own Carrier (BYOC). BYOC lets businesses choose the platform that best fits their needs, while supporting it with a reputable and trusted carrier. With this, businesses can build a high-quality, tailored communications solution.

Why enterprises need choice

The most common approach for enterprise cloud communications has been all-in-one solutions: such as CPaaS, UCaaS, CCaaS or cloud PBX. However, while such solutions promise simplicity, rushing to migrate to cloud platforms without considering the connectivity aspect can lead to future complications. If business requirements grow, having an inflexible connection can mean they lack the flexibility to scale at speed and cost-efficiently. Growth can therefore become time-consuming and complex.

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Another consideration is that all-in-one solutions take control away from the enterprise. Most cloud communications platforms don’t own their networking infrastructure. As a result, they usually rely on aggregated coverage and virtual phone numbers from third-party SIP trunk providers. In practice, this can result in uneven quality between regions as they use different providers. More concerningly, aggregated coverage can complicate security, compliance, and privacy.

To ensure consistent, high-quality coverage that addresses these issues, enterprises need choice.

Decide what is best for your business

To find a best-fit approach that suits your enterprise, you need a solution that will support your choices. This is where BYOC can help. Supporting your cloud communications with a single, global carrier provides reliable Quality of Service to any platform. BYOC also provides the flexibility needed to maintain service as enterprises change and scale.

More than flexibility, BYOC enables greater control over cloud communications. Whether you need video or voice, a global carrier can integrate all multi-channel communications. In addition, BYOC simplifies management, making capacity easier to scale as required. By choosing a carrier with a global footprint, technical agreements and compliance across markets are already taken care of, saving you time, while around-the-clock support is available anywhere in the world.

For enterprises with multi-market operations, BYOC also lets you keep phone numbers as you move platforms or offices. This keeps communications simplified and centralized when on-boarding new teams or branches.

To keep pace with enterprises, communications need to be flexible and offer choice. As a leading international carrier, BICS has an extensive global footprint that can do just this. With BICS as your carrier, you can choose the best-fit cloud platform that takes advantage of:

Cloud Numbers in more than 120 countries – Toll Numbers, Toll-Free Numbers, Long Codes (Mobile Numbers)
A2P Messaging
• Industry-leading SIP Trunking capabilities
Fraud prevention and anti-spam protection
• Bundled telecom solutions

Learn more about BICS’ cloud communications and unified communications solutions.