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Invest in advanced fraud prevention solutions
equipped with real-time threat intelligence to prevent fraudulent traffic. Verify destination numbers and ranges against a threat intelligence database and track traffic patterns. -
Implement security measures and controls
at the digital service provider level to reduce the risk of service abuse. -
Reinforce security checks in the onboarding process
and implement controls on subscriber behavior and communication types. -
Use secure messaging platforms
that offer robust security features, including end-to-end encryption, two-factor authentication, and fraud detection capabilities. -
Collaborate with trusted partners
such as MNOs and carriers with a proven track record in combating AIT, while enforcing strong contractual agreements that address fraud, including penalties for partners involved in it.
Chapter 3
How can brands and operators combat AIT?
While AIT has decreased in 2024, it is largely due to a significant drop in brand spend. Just hitting the brakes on A2P SMS isn’t a long-term fix to fraud. It’s clear that some solid strategies are needed to rebuild trust in international messaging.
What’s the solution?
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What steps can brands take to moderate AIT fraud?
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What can operators do to moderate AIT?
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Reduce ITR
By lowering these rates, the financial incentives for generating AIT are diminished, making it less attractive for fraudsters to engage in such activities. -
Refuse to enter inflated exclusivity agreements
These agreements often incentivize fraudulent behavior by guaranteeing high volumes of traffic at inflated prices. -
Reject aggregators known to be complicit in AIT fraud
This requires thorough vetting and continuous monitoring of aggregator partners to ensure they adhere to ethical practices. -
Revise contracts to exclude charges for identified AIT traffic
This protects brands from the financial burden of AIT fraud. -
Implement state of the art fraud detection and prevention systems
to block fraudulent traffic in real-time.
Technological solutions to support the common fight against AIT
Businesses and MNOs need the right expertise and capabilities to secure the future of A2P SMS without losing the trust of customers or suffering the financial burden of fraud.
As a global player in the telecommunications landscape, BICS is in a unique position to help combat the rise of AIT. Our Fraud & Security solutions provide a comprehensive suite of tools to help you stay a step ahead of ever-evolving threats, such as AIT.
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Fully owned threat intelligence database
Benefit from the world’s largest threat intelligence database, optimized by machine learning. We help MNOs with pro-active and preventive screening and blocking of signaling and cyber-attacks. 100,000+ global titles screened daily, enhanced with multiple data points from across the industry.
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Cross-domain and cross-service intelligence
We help you combat threats on every front, including voice, messaging, signaling, and roaming fraud
Key features
Comprehensive reporting
Get valuable real-time updates and monthly reports on key threats, all from a user-friendly portal.
Future prospects
RCS and OTT channels
As we look towards the future of messaging, Rich Communication Services (RCS) is set to scale massively, especially since Apple’s recent adoption of the technology. Meanwhile, alternative channels such as flash calling, or OTT can be advantageous options for brands looking to diversify their authentication methods.
Our fraud prevention solutions are designed to safeguard all your messaging channels and help you explore new opportunities without compromising on security.
However, SMS remains for now the most ubiquitous of channels and cannot be simply replaced by these alternatives so it is in everyone’s interest, operators and enterprises, to reduce AIT fraud.
AIT in focus
Discover how industry leaders are joining forces to protect international SMS from fraud and security threats. Our eBook offers easy-to-understand insights on how collaboration is key to keeping SMS safe and secure. Perfect for telecom providers and businesses alike.
AIT in focus | Current market conditions
Chapter 2 | Understanding the market conditions that benefit AIT
AIT in focus | Securing the A2P SMS ecosystem, together
Chapter 4 | What brands and operators can do to combat AIT, together