The Middle East is fast becoming one of the industry’s most dynamic markets, with its twelve countries all looking to be at the forefront of telecommunication innovation.
Ambitious operators in Saudi Arabia, Qatar, Kuwait and the UAE have all launched 4G and are making rapid progress towards delivering 5G to their 195 Million affluent, tech-savvy subscribers (GSMA The Mobile Economy: Arab States 2014). As a major contributor to Middle East’s telecommunication industry, BICS has been present in the region for over eleven years. Firstly engaged in enabling operators’ transition to 2.5G and 3G technologies and currently supporting operators such as Ooredoo in deploying roaming services.
Supplying best-in-class solutions in the international carrier services sector, BICS is now considered by operators and industry players to be a key partner when it comes to ensuring the interoperability of services and meeting the increasing customer demand for LTE roaming, which has since propelled BICS to the forefront of telecoms development in the Middle East region.
In the Middle East as in many other parts of the world, the pace of change represents a major challenge . In order to remain competitive, operators need to quickly adopt the latest innovative technologies and deliver next generation services, leaving little time to forecast and plan for growth.
BICS’ local presence in the Middle East aims to address both time zone issues and cultural barriers, resulting in a faster service adoption and significant increase in the quality of delivered services. Acknowledging the potential of the region, BICS’ main objective is to continue delivering the highest quality communication services and effectively support operators in meeting their customers’ demanding requirements.
To sum up, it is the constant ‘pull factor’ from tech-savvy end users demanding the latest generation of services that has helped BICS grow the region into one of its most successful markets.
An article by Denis SOUILLART, Regional VP Sales-Dubai | BICS, the 9th of July 2015