Chapter 4

Key challenges facing online travel companies

Customer onboarding and education are leading cause of friction

Key challenges facing online travel companies

The adoption of eSIM technology isn’t without hurdles.

A key challenge lies in customer onboarding and education—many travelers are still new to eSIMs.

  • Limited support from providers and compatibility with various mobile devices also poses significant challenges for nearly half of the travel companies surveyed (46% and 44% respectively).

Breaking down the challenges

education

Customer education

Successful technical solutions are easy to use and easy to understand. If customers can’t figure out how to use something, they simply won’t use it. Providers must develop clear, accessible materials explaining the benefits and usage of eSIMs to drive adoption.

headset

Limited support from provider

24/7 global support is essential for travel-related services. Companies require responsive provider partnerships to ensure customer issues are resolved quickly, particularly in remote locations or different time zones.

analytics_mobile-chart

Compatibility issues with mobile devices

As more and more modern devices become compatible with eSIMs, maintaining clear communication about device compatibility remains crucial for managing customer expectations and ensuring smooth service delivery.

integration

Technical integration difficulty

Seamless integration with existing travel booking systems is vital for operational efficiency. Providers must offer robust APIs and technical support to facilitate smooth implementation.