How to boost your Roaming business with BICS
Today’s consumers, especially in Europe travel widely between different countries.
With the abolition of roaming charges by the EU, they want to build Instagram stories abroad, access Google Maps on their driving holidays, and use e-mail during business travel. They don’t want to be bothered about changing SIM cards or worry about the bill. To satisfy them, MVNOs need to offer seamless international reach.
However, it is a major task to establish that international footprint. An MVNO has no core physical network, plus it is an administrative challenge to establish and maintain hundreds of inter-operator commercial agreements.
It’s not just about low cost or international access – it’s about controlling and stimulating roaming usage through clever data bundling and packaging.
MVNOs can only gain share through sticky, tailored data-based products that address customer preferences.