Look to the Cloud for Global Growth

Business growth today is reliant on the two-pronged proposition of global reach and a localised, high quality end-user experience. Digitalisation, and cloud technology in particular, has allowed companies to pursue and achieve these goals.

In just two years’ time, 90% of businesses will have moved to the cloud, and by 2020 the market for cloud services will be worth a staggering $241 billion. The recent spate of cloud-focused deals – including Deloitte’s expansion into cloud services and Microsoft’s acquisition of open source cloud company Deis – supports these predictions and demonstrates the prominence of these services to a cross-section of industries.

What is behind the skyward trajectory of these companies and many others looking to the cloud? On a practical level, investment in the cloud is cheaper and more straightforward than ploughing money into traditional hardware. Physical infrastructure requires ongoing updates when a business wants to scale or develop. The cloud, on the other hand, offers a more cost effective, agile way of testing, implementing and scaling services.

The benefits of globalisation to enterprise are also driving the adoption of cloud services. Cloud PBX companies, contact centres, and conference system and digital service providers are increasingly looking to connect with departments, customers, clients or end-users in regions across the world. Consumers themselves are also increasingly able (and expect to be able) to connect with companies, thanks to the global penetration of technology. Cloud platforms and tools give companies a more flexible and mobile alternative to traditional telecoms to help deliver on these demands.

We’re therefore seeing more of these types of enterprises transforming their communication services by migrating on-site telecoms infrastructure to cloud-based services. The move has helped reduce investment and operational costs while providing agility, flexibility, and collaborative productivity. BICS aims to support this industry shift with its Cloud Numbers service.

Cloud Numbers allows enterprises to connect their services to fixed or mobile networks globally, whether they are looking to scale up their business, embrace digitalisation, or provide closer contact with customers. More importantly, companies can achieve borderless, scalable connectivity safely and securely.

The broad cloud portfolio offers worldwide coverage and unified communications. Call centres, for instance, will be able to offer 24/7 global support, reachable from anywhere with local and toll-free calling. Cloud Numbers offers API integration, meaning enterprises and social apps can easily incorporate high quality voice and messaging services into their offerings to drive better user engagement. Conference service providers, meanwhile, will be able to use local and global toll-free numbers to provide their customers with the global connectivity needed to organise meetings on-the-go.

BICS’ experience and worldwide presence means Cloud Numbers will also help enterprises looking to drive growth globally. Adopters of the service get their own coverage of communication services in ten countries across the world, which we predict will rise to 50 countries by 2020. For inbound SMS and voice services, businesses will get global coverage in over 120 countries.

Local presence and contact will contribute to overall customer experience. Think of a support service call centre for instance; a business for which 24/7, low-cost access for callers is central to the quality of service. The cloud provides a flexible and comparatively cheap way for a call centre to expand into new territories. At the same time, Cloud Numbers can deliver localised connectivity which will help a brand to not only expand its footprint globally, but also establish a local presence; an important aspect of many marketing strategies.

The cloud and the virtualisation of infrastructure have provided a platform for companies of all sizes to grow business and boost customer service. Cloud Numbers now offers a tool for these companies to embrace the cloud and achieve global connectivity.

An article by Jorn Vercamert, VP Communications Solutions at BICS